Located in Cape Town, Computer Mania’s head office and technical support team are adept at managing remote stores. With a success record spanning 23 years, they are equipped to lead a dedicated franchisee to become a successful Computer Mania retailer.
During the initial four weeks training, the programme covers sales, product, systems, administration, merchandising and point-of-sale training. This period of classroom training is followed by two weeks of in store training. Ongoing training is available on an ad-hoc basis throughout the year and is compulsory for all.
Each store is listed with contact details on the website and in the full colour catalogue, raising awareness of the brand and the store positioning. Marketing communication encourages customers to visit the store nearest them.
To receive the full benefit of the franchise system, franchisees must be willing to trade within the framework provided by the franchisor. Prior retail experience will be a definite advantage. Staying abreast of technological developments is critical and franchisees will benefit from a keen interest in computer related products and serving customers.